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Exhibition Introduction

The China (Shenzhen) International Import Fair is the largest exhibition of imported consumer goods in China, and it will form two major thematic exhibitions in China with the CIIE, one is in the Spring, and another is in the autumn, which means a patter that echoes East China and South China will appear.

Our mission:

Connecting the World, Make the Future Better! Share, Win-win!

Let the World Know China and Let China Enter the World!


In order to actively open our market to the world, promote economic and trader exchanges and cooperation among countries, enhance global economic growth, promote the development of world trade and economy and continue to improve the international, professional, market-based, and digital operating standards in many industries, the China General Chamber of Commerce will host the China (Shenzhen) International Import Fair (referred to as SZIF) under the guidance of Commercial Bureau of Shenzhen Municipality.


China General Chamber of Commerce is the former association of the Ministry of Commerce, It is the largest association in Chinas business field. It has more than 3,000 direct members and more than 80,000 indirect members. Entrusted by the government, it directly manages 14 public institutions, administers 39 national professional associations, and is responsible for 31 domestic and foreign newspapers and periodicals. It is a member of the Asia-Pacific Retailers Association Alliance and the International Retail Association Senior Manager Forum. It has rich exhibition experiences and resources and has hosted the 19th Asia Pacific Retailers Convention and Exhibition International Consumer Goods Expo.

The first SZIF will be held from March 24th to 27th , 2020 at the Shenzhen Convention and Exhibition Center. The exhibition area is expected to be 80,000 square meters, involving at least 80 countries and regions. The successful holding of the SZIF is bound to become another major window of opportunity for exhibitors to conduct brand display, docking resources, expanding customers, industry exchanges, product promotions, press releases, and build their own treasure bowls to increase revenue. The SZIF will continue to power each exhibitor from the three core aspects of brand communication, system support and community operation to create a never-ending 24-hour online trading platform - AllB2B.COM, and all exhibitors will obtain a one-year membership for free with a value of 20,000 RMB.

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